Sports means many things.
Sports is an excitement for kids and hobbyists. It's a job for professional athletes. Sports is an entertainment for fans and a huge revenue source for media companies. We know how to maximize the profit (and then go to do some sporting activity ourselves.)
Advantages of studio automation for live production are clear. Now add to it a control of multicamera ingest and the ease of Assemble Edit, loved by operators and executed on videoservers, and you get an ultimate toolset for quick and efficient studio operations.
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