TKT: Pavel Potužák, Aveco, at CABSAT: We have developed a very wonderful product –

ASTRA Media Factory


Exclusive Interview with Pavel Potužák, CEO of Aveco, at Cabsat 2024.


TKT1957: Could you introduce yourself and tell us about Aveco’s presence at Cabsat 2024?

Hello from Cabsat 2024. This is a remarkable event attracting people from the Middle East, Africa, CIS countries, and Turkey. Many interesting vendors are offering innovative products and solutions. Come visit us!


TKT1957: What innovations and product solutions is your company presenting here?

We have developed a very wonderful product called ASTRA Media Factory. It is a one platform in three dimensions. The first dimension is Services, which provides studio automation as a creativity tool, media asset management, and playout to deliver content to viewers. The second dimension is the Environment, as it can run on any combination of cloud, on-premises, and remote setups. The third dimension is Integration, allowing our platform to integrate with any product or third-party system of your choice. This flexibility enables us to meet the unique needs and dreams of our customers.


TKT1957: What are your thoughts on the future trends in the broadcast industry?

The only constant is that people want to be entertained. In terms of technological trends, this industry is quite conservative. It must operate reliably and dependably. Therefore, it is up to the customers to select the right combination of tools from the available options. Ultimately, customers decide what the trends will be.



About Aveco

Aveco, headquatered in the Czech Republic – with locations in the United States, Latin America, India, the United Arab Emirates, Hong Kong, France, and Switzerland – designs, sells, and supports studio production automation, master control automation, integrated channel playout, and media asset management systems worldwide. Aveco operates on-premises, in the cloud, and in hybrid workflows.

About Cabsat 

Cabsat is the leading event for content, broadcast, satellite, media and entertainment professionals in the Middle East, Africa and South Asia (MEASA) region. Held annually at the Dubai World Trade Centre, it attracts more than 18,000 industry professionals, including engineers, system integrators, broadcasters, content buyers, retailers, manufacturers and distributors. The event features exhibitions, conferences and networking opportunities, showcasing the latest advances in media and satellite technology. In 2024, the exhibition took place on May 21-23.

All the new items of the Cabsat 2024 exhibition are here

TKT1957 is the official media sponsor of the Cabsat exhibition, as well as the organizer of the Broadcasting / Cinema / Pro AV 2024 post-CABSAT and post-NAB conference, which will be held June 25-26 in Istanbul, Turkey.


Pavel Potužák, Aveco for TKT: We have developed a very wonderful product – ASTRA Media Factory


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