News production – lessons learned at IBC 

At IBC, there was a notable shift in how visitors perceive news production. 

Broadcasters now seem to value predefined, repetitive production of new stories. This is a shift of focus from endless flexibility of news production to more organized OPEX-saving processes. Does this ring true for you?

At Aveco, we embrace this approach. You can concentrate your creativity on designing the style of news bulletins and storyboards. Even the most complex stories with camera moves, plenty of precisely timed graphics, DVE windows, and audio processing can be described by a story template. 

But the news story itself is a commodity and must be produced in an industrial way, precisely, with minimum effort and maximum impact. 

That’s why ASTRA Studio, our award-winning studio automation system was designed to address this specific challenge. Our story templates, which are unique in the media world, maximize your efficiency without sacrificing precision. 

Plus, ASTRA Studio can do much more… automate ingest of individual stories, and even publishing them online. Single automation can control multiple studios. And even if a component fails, the active-active redundancy allows the production to continue.

When you integrate it with other Aveco products like GEMINI Media Asset Management and the ASTRA MCR playout solution, ASTRA Studio excels in advanced workflows such as newswheel.

Would you like to see ASTRA Studio in action? Contact us to schedule a virtual meeting!