Aveco Announces New News & Studio Automation, Media Asset Management Tools, Disaster Recovery, Social Media Integration, and Regional Ad Insertion Solutions
Aveco will be located at IBC 2012 in stand 3.B67.
Aveco, the worldwide broadcast facility media asset management and automation solutions specialist—celebrating their 20th anniversary—will show its new ASTRA Studio 2, a comprehensive automation solution for news and studio productions at IBC 2012. Also on display will be Aveco's new standalone media asset management tools that can run in any environment, disaster recovery solutions to keep broadcasters on-air during emergencies, and the company's regional ad insertion solution that enables higher revenue generation in local regions.
NEW ASTRA Studio 2
Aveco's second generation of studio automation, ASTRA Studio 2, is up and running at SWR— one of Germany's largest broadcasters. Studio 2 enables a single operator to produce complex live newscasts and news programs. Studio 2 is hardware independent, working with various vendors' studio equipment, allowing users to pick the switcher, graphics, and other equipment that works right for them. New journalist tools and MOS integration with most NRCS systems enable journalists to quickly take advantage of these new capabilities without needing to understand the underlying technology.
NEW Standalone Applications—SAS Tools
The SAS family of applications provide cost-effective solutions for media asset management, browse, ingest, archive, and playout. SAS Tools provide a simple and incremental option for users just beginning their move to a file-based workflow and only need modest capabilities. SAS Tools are also designed to enhance the operation of larger facilities that already have an automation or media asset management system. Based on the same powerful technology used in the ASTRA Suite of Tools, SAS Tools can scale in functionality and size from a single channel shopping network to a fully functional multi-channel TV station.
Disaster Recovery Solutions
Aveco's comprehensive Disaster Recovery Solutions have been deployed in a variety of configurations based on customer requirements and budget. While a disaster is rare, most station outages today are the result of human error or simple equipment failure. The cost of going dark is expensive both in terms of revenue and reputation. Aveco has solutions on-air today that provide frame-accurate synchronization between sites for truly seamless failover—even with last minute changes in the playlist.
Automated Social Media Integration
Aveco gives broadcasters the ability to promote on-air and upcoming programming automatically to both Twitter and Facebook. With this feature, programming information from a channel playlist or a program rundown can be fed to the broadcaster's Twitter and/or Facebook account. Broadcasters can promote programming or news segments as they air, or promote what will be coming up using a look-ahead feature.
Remote Ad Insertion
Aveco's Remote Ad Insertion is a simple and cost-effective solution for Hub and Spoke or Centralized architectures that can generate additional revenue by enabling higher priced ads to be sold that are specific to viewers in different regions. Various configurations enable playlists to be controlled solely from the Hub or shared control with the regional stations. Aveco manages the ad insertion playout in all regions by distributing the playlists and making sure that the media is available in the various locations.