ARD Picks Aveco for Major HD Expansion
ARD, Germany's group of public broadcasters partnered with Aveco back in 2004 for one of Aveco's first multichannel systems with sophisticated ad insertion synchronization among the channels . The ARD national channel is broadcast in 9 regions, each with localized commercials for effective advertising. Astra MCR manages playout in all 9 regions, with common programming and local ads with synchronized playlists.
When it came to expand and add HD support, Aveco was chosen again over all the competition in a highly contested tender.
Now ARD broadcasts SD and HD playout in parallel in all regions with a completely mirrored Astra solution.