Aveco Releases Ad Juggler at NAB
Ad Juggler – Master Control Automation Innovation for Sports Play Sponsorship
Until recently, all high-end master control automation systems used in sports, including Aveco’s, have included alternate playlists to use in case of rain-delays, schedule over-runs/under-runs and in times of rapid changes.
However, none were designed to handle play-level sponsorships. Advertisers want to sponsor different types of plays. You can’t predict what type of play will come up and the response needs to be instantaneous. Some advertisers want to sponsor a touchdown while others want an interception, some a slam dunk and others a blocked shot, some a goal and others a save. Multiple advertisers will want to sponsor these peaks-of-interest so traffic-derived rotational patterns are required.
Aveco’s Ad Juggler, co-developed with one of the world’s largest media companies, is a breakthrough. Operators hit one key to execute the proper type of sponsorship as a video and/or graphic, implementing a standing-order from traffic, posting to the as-run log, and reconciling to traffic and billing.
This easily brings significant new revenue. Selling such sponsorship is easy as viewer attention is at its highest. Aveco makes this extremely easy to accomplish.
“Ad Juggler changes the game of ad optimization in sports,” said Pavel Potuzak, Managing Director for Aveco. “It represents a unique and important innovation in live global sports monetization.”
Aveco’s Ad Juggler can be located within a station or network master control room, a regional or national master control centralcast room, or it can be provided as a master control room service from a teleport or network service provider. Ad Juggler can be part of a primary master control, or it can be used only during sports events. And it is part of Aveco’s award-winning ASTRA automation Suite of Tools.
Fig. 1 One view of Ad Juggler, easily enabling sports sponsorship on-scale, integrated via BXF 5.0
It can easily handle alternate sponsorships for alternative delivery methods (e.g., streaming, OTT, media portals, mobile apps, etc.)
Ad Juggler can also be coupled with localized advertising through edge stream splicing at locations of re-transmission/translators, cable headends, DTH, etc. Aveco pioneered remote stream splicing in master control, taking responsibility for traffic interface, ingest, media forwarding, cueing, executing stream splices, returning as-run logs, and reconciling with traffic and billing. Using remote stream splicing enhances revenues with Ad Juggler as does other centralcasting Aveco solutions such as hub-and-spoke network connected designs.
Among other features, Ad Juggler includes Aveco’s Commercial Counter which dynamically updates — frame-by-frame — commercial duration, so networks and stations easily remain within standards and practices limits, as well as regulatory limits.
Sports is one of the most important and fastest growing areas of broadcast, globally. It’s an area of enormous financial potential for media companies.
Aveco’s Ad Juggler is extremely versatile. It’s part of the broader award-winning ASTRA automation Suite of Tools that includes the industry’s most advanced master control platform, news/sports production automation, and local-regional-national centralcasting.
Aveco’s Ad Juggler can control any third-party equipment with the TV industry’s largest library of interfaces and implemented APIs across all manufacturers. The breadth of Aveco integration includes baseband and IP platforms, facilitating the broadcaster’s selection of the best hardware and software across each part of the broadcast chain – rather than accept inferior parts of manufacturer bundles..
Ad Juggler can also be used in a stand-alone configuration, using Aveco’s Redwood Blue (powered by Harmonic) or using commercial-off-the-shelf hardware in Aveco’s Redwood White.