New Marketing Director at Aveco


On Jan 1st 2018 – Sarka Vlasakova started her new role as the Marketing Director at Aveco. She now takes care of all marketing and PR activities globally.


“I am so excited and honored to be working at a company designing TV automation for the biggest and the most prestigious TV studios around the world, that reach around 3 billion people. Wow! Every day at my new job I am astounded by the professionalism and knowledge, yet modesty, of my colleagues. I will continue to build brand awareness and tell the world how great Aveco is! I am here to support not only my sales colleagues, but also the system designers, project managers, our partners and customers, and help to enhance the friendly atmosphere we enjoy within and outside the company”.

"As Pavel Potuzak, Aveco’s CEO and my new boss once said: We at Aveco grew quite big without any real marketing. We are the world's largest independent broadcast and news automation manufacturer, and we got to this position through the quality of our products and the satisfaction of our customers. But now is the time to move forward. We hired a new Director of Marketing and will let Aveco’s story run at full speed. With our proven products and a great team of people backing them up, the sky is the limit.”

“It is a big commitment and challenge for me, but I like challenges and can‘t wait to make everything happen!“

Sarka Vlasakova graduated from Prague’s Charles University, the Faculty of Social Science. During her career, she worked at SMA Solar Technology AG as Marketing Director, and before that, as a Product Marketing Manager at Philips Consumer Communications for the region of Central & Eastern Europe.

Sarka loves all sports. She used to be a professional tennis player, and now also plays squash, badminton, and volleyball, enjoys skiing and bicycling. She speaks three languages: Czech, Slovak and English.

Aveco, based in the Czech Republic, with offices in Miami, Atlanta, Denver, Mexico City, Bogota, and New Delhi, designs, sells, and supports studio production automation, master control automation, and integrated channel playout systems worldwide. Varieties of architectures are available, from complex multi-channel, multi-site operations to small standalone systems, and from complete end-to-end production and playout facilities to individual products. With more than 300 customers in Europe, Americas, Asia, and Africa, Aveco has the technology and experience to deliver any workflow, to control any third-party device, and to provide media companies the reliability and 24-hour support Aveco is known for. Since its formation in 1992, Aveco has remained a stable, privately-owned company with a long-term commitment to steady growth and timely support.


Come see Aveco at NAB, Booth #SU8516!

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