India's Ramoji Group/ETV selects Aveco Automation for 24 News Channels
24 Studios, 24 24/7 News Channels, 13 Languages.
Prague, Czech Republic, June 6, 2019 — Aveco, the media industry’s largest independent automation provider, today announced the successful launch of Hyderabad-based Ramoji Group’s ETV Bharat App in India in late March using Aveco's news automation solution for all 24 of ETV's OTT news channels. To serve the ever-growing mobile audience in India, the ETV Bharat App serves as the gateway for compelling content across 13 languages: Hindi, Assamese, Bengali, Gujarati, Kannada, Malayalam, Marathi, Oriya, Punjabi, Tamil, Telugu, Urdu and English. ETV Bharat news channels focus on local geographies and genres, using 24 news studios and 5,000 journalists throughout India. ETV is well known for world-class journalism.
The ETV Bharat App requires a great deal of content and one of the only ways to handle that content is with the dynamic workflow provided by Aveco. ETV Bharat has worked with Aveco on the automation of other channel groups for many years and key executives have attested to Aveco's stability, flexibility and on-going innovation, giving them the confidence they could launch the news production platform and the news App to ETV's millions of regular viewers and readers.
Using Aveco’s ingest, production control room (PCR) and master control room (MCR) platforms, in conjunction with an Octopus newsroom computer system (NRCS), this first-of-a-kind project delivers a unique, dynamic and fully automated workflow to ETV Bharat.
India is the world’s largest democracy, with 1.4 billion people. There is no part of the world where mobile phones are used on such a vast scale for daily news consumption. India has the world’s second highest use of mobile phones, with 1.2 billion devices. ETV Bharat uniquely addresses India’s vast news appetite, leveraging its historic reputation for quality journalism.
“We are proud to be part of such a unique project, with all its technical challenges and innovations," said Kulvinder Singh, Aveco's Vice President of Sales, SAARC (South Asia Association of Regional Cooperation). "This project will have a big impact on how news is being produced, delivered and consumed in India and beyond." (Pictured are Ramoji Rao, Chairman of the ETV Group India, and Kulvinder Singh, Aveco, at the ETV Bharat opening ceremony.)
“During the proof-of-concept phase, Aveco demonstrated all of the features that were expected by ETV Bharat, including third-party device integration, where Aveco automation handles the same ports for multiple operations for both PCR and MCR.”
The ETV Bharat App provides the ability for users to “drill down” from national news to news from 29 Indian states and then to 725 districts across the country for hyper-local content. With over 5,000 mobile journalists (MoJo) trained and empowered with state-of-the-art mobile news reporting equipment, the ETV Bharat App’s “Newstime” program provides a live 5-minute update every hour around the clock. Aveco PCR and MCR automation manages the dynamic workflow for all 13 language versions of “Newstime”, as well as the App’s standard 55-minute news wheel for all of its channels.
“What Aveco has enabled is news gathering and production at a greater speed so that the massive amount of media can be managed to get news to the app extremely quickly,” added Singh.